随着我国改革开放和国际贸易的迅速发展,尤其是我国加入WTO后,国内企业面临着更加直接的国内和国外市场的激烈竞争,企业必须从经营理念、管理模式、贸易方式等方面与国际接轨。网络时代使旧有的贸易方式发生了革命性的变化,电子商务适应信息化社会对经济贸易的数字化、网络化、全球化的要求应运而生,它在时效性、扩展性等方面表现出了传统贸易方式所无可比拟的优越性。因此,电子商务一经问世就表现出了强大的生命力,西方发达国家纷纷制 With the rapid development of China’s reform and opening up and international trade, especially after China’s accession to the WTO, domestic enterprises are facing more direct competition from domestic and foreign markets. Enterprises must conform to the international standards in terms of business philosophy, management mode and trade mode . The era of the Internet revolutionized the old trade methods. E-commerce adapted to the demands of the digitization, networking and globalization of economic and trade in the information society, which showed its timeliness and scalability The unparalleled superiority of traditional trade methods. Therefore, the advent of e-commerce has shown a strong vitality, developed countries have many systems