乡镇企业从产生之日起,就以寻找和满足市场需求,创造经济效益为出发点和归宿。它生存于国家直接的计划体制之外,在市场这个汪洋大海中拼搏,练就了适应市场变化的本领。但在国营大中型企业也进入市场以后,乡镇企业面临的是一个全方位开放的大市场,如何在这个大市场中搏风击雨,破浪前进呢?第一.强化全员市场意识,树立以市场为核心的商品经济观念。全员转向市场,首先要求全体职工、每个岗位的工作都要按照市场的要求,以市场为目标,人人适应市场,主动创造市场和充分利用市场,树立新的商品经济的经营思想,即企业与政府脱钩,摆脱对政府的依赖,实现自主经营。其次,对工业品价格全面放开后造成新的产销矛盾,除了利用价格杠杆不断调整品种结构外,更重要的是要引导全体 Township and village enterprises from the date of birth, to find and meet market demand, create economic benefits as the starting point and destination. It has survived the country’s direct planning system, struggled in the vast ocean of markets, and learned to adapt to market changes. However, after the state-owned large and medium-sized enterprises have also entered the market, the township and village enterprises are faced with an all-round open market. How to fight for wind, rain, and rain in this large market? First, to strengthen the awareness of the entire market, and establish Market-centric concept of commodity economy. All employees turn to the market, first of all require all employees, each job should be in accordance with the requirements of the market, the market as the goal, everyone to adapt to the market, take the initiative to create a market and make full use of the market, establish a new business philosophy of the commodity economy, namely The enterprise and the government are decoupled from their dependence on the government and achieve independent management. Secondly, after the full liberalization of the prices of industrial products caused new contradictions in production and sales, in addition to constantly adjusting the structure of varieties using price levers, it is more important to guide the whole