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近几年,伴随连续生育高峰的来临,婴童市场进发出前所未有的热度,在传统玩具市场陷入低迷之际,婴童用品市场却快速发展,市场规模不断扩大。与此同时,很多市场利好政策也不断出台,特别是“单独二孩”政策,进一步拉高了婴童市场的热度。在这样的大背景下,各地的婴童产业异军突起,进入鼎盛发展时期。然而,在喧嚣的背后,随之而来的是婴童企业大量涌现,产品同质化日益严重,原本大家普遍看好的“蓝海”逐渐变成了“红海”。
In recent years, with the advent of continuous fertility peak, the baby market has entered an unprecedented heat. As the traditional toy market downturn, the baby product market has been rapidly developed and the market scale is constantly expanding. In the meantime, many favorable policies in the market are also constantly introduced, especially the policy of “solitary two children”, which further raises the market for baby products. Against such a backdrop, the baby industry has sprung up everywhere and entered its peak. However, behind the hustle and bustle, followed by the emergence of a large number of baby enterprises, product homogeneity has become increasingly serious, originally we generally optimistic “Blue Ocean ” has gradually become “Red Sea ”.