本刊第九期发表《坚持正确的宣传舆论导向》一文,意犹未尽,这里再谈几点意见。报刊的宣传舆论导向,是以该报刊的宣传报道内容为实体,以报刊宣传的基本任务为指导,是报刊编辑工作中一件带根本性的大事。这就是说,在一定时期内,报刊宣传什么和不宣传什么,支持什么和反对什么,都受其舆论导向所制约,是报刊编辑部发挥主观能动作用的结果。从某种意义上说,宣传舆论导向就是以客观事实为依托的报刊编辑工作发挥主观能动作用的结果。为了坚持正确的宣传舆论导向,报刊编辑人员必须贯彻正确的宣传方针,明确 Our ninth issue of “adhere to the correct public opinion guidance,” a text, I have not yet decided, here to talk a few comments. The public opinion guidance of newspapers and periodicals is based on the contents of the media coverage of the newspaper and the basic tasks of newspaper and periodical propaganda. It is a fundamental event in the editorial work of newspapers and periodicals. That is to say, in a certain period of time, it is the result of subjectivity that newspapers and periodicals editorial departments play a subjective and active role in newspapers and magazines what they advertise and what they do not advertise, what they support and what they oppose. In a sense, publicity-oriented publicity is the result of the subjective initiative of editorial work based on objective facts. In order to adhere to the correct public opinion guidance, editorial staff must implement the correct propaganda policy, clear