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伴随着城市交通压力的剧增、公共交通在“最后一公里”出行方式上的缺失、绿色出行观念的更新,以及技术的革新,互联网共享单车平台近两年取得了快速发展。它是从传统租车到互联网移动终端运作的一个转型,也是共享单车从“有桩”到“无桩”的一个转变。其中摩拜单车的出现更是强势占领了共享单车领域的巨头地位。但是快速发展的共享单车平台仍然有着诸多完善的空间。本文将以摩拜单车的发展背景及现状为例,分析共享单车在运营过程中存在的主要问题,并提出相应的解决措施,为共享单车平台的健康可持续发展提出自己的思考。
With the rapid increase of traffic pressure in urban areas, the lack of public transport in the “last mile” mode of travel, the renewal of green travel concept, and technological innovation, the Internet shared bicycle platform has achieved rapid development in recent two years. It is a transition from the traditional car rental to the operation of Internet mobile terminals and a shift in sharing bicycles from “stubby” to “stubby”. Among them, the appearance of motorcycle riding is a strong occupation of the share of the field of giant bicycle status. However, there is still much room for improvement in the rapidly developing shared bicycle platform. This paper will take the background and current status of motorcycle development as an example to analyze the main problems existing in the process of sharing the bicycle and to put forward corresponding solutions to put forward some suggestions for the healthy and sustainable development of the bicycle sharing platform.