大众传媒时代的理论宣传工作必须坚持正确的舆论导向,充分考虑公众的需求,创新宣传模式,改进宣传方法,注意以“立”为主,“立”“破”结合,加强反映时代精神,适应实践要求的新理论和新知识的宣传普及,融政治性、思想性和知识性为一体,重视互联网的理论宣传,占领网络新阵地,为人民群众提供丰富多彩的精神文化产品和文化服务。 In the age of mass media, theoretical publicity work must adhere to the correct direction of public opinion, give due consideration to the needs of the public, innovate the publicity model, improve the methods of publicity, and pay attention to combining “establishing” with “establishing” and “breaking” to enhance the spirit of the times and adapt Practice requires new theories and new knowledge to popularize and popularize politics, ideology and knowledge as one, pay attention to the theoretical propaganda of the Internet, occupy new positions in the network, and provide people with rich and colorful spiritual and cultural products and cultural services.