视觉传达设计是通过视觉媒介表现并传达给观众的设计,体现着设计的时代特征和丰富的内涵。研究其表现形式与原则,有着极其重要的意义。许多设计师都呼唤本土民族文化的回归,注重发掘本土民族的传统艺术精髓。视觉传达设计是文化和经济一体化时代信息传播的有效手段和途径,也是一种目的性很强的审美创造活动。优秀的视觉传达设计应该具备既定的表现形式和方法原则。 Visual Communication Design is a design that is expressed through the visual media and communicated to the audience. It embodies the characteristics and rich connotation of the design. It is extremely important to study its manifestations and principles. Many designers call for the return of indigenous culture and focus on exploring the essence of the traditional arts of indigenous peoples. Visual communication design is an effective means and means of information dissemination in the era of integration of culture and economy. It is also a purposeful aesthetic creation activity. Excellent visual communication design should have the established form of presentation and methodological principles.