营销背景2012年,是《广州日报》创刊60周年。在过去的60年,《广州日报》走过了辉煌;但今天,也无可避免的与全球报业一同面向不确定的未来。据第五届中国报刊广告大会发布的CTR研究数据表明,2010年至2011年期间,报纸流失读者350万。近70%的读者人群年龄在35岁以上,越来越多的年轻人特别是80后,渐渐地远离了报纸。近年,报媒行业开始转向全媒体发展,企图通过自身的变革重新定义纸媒新力量,但却始终缺乏实际意 Marketing Background 2012 is the 60th anniversary of the publication of “Guangzhou Daily”. In the past 60 years, “Guangzhou Daily” has passed its glory; but today, it is inevitable that it will face the uncertain future together with the global newspaper industry. According to the CTR research data released by the Fifth China Press Conference, there are 3.5 million readers missing from 2010 to 2011. Nearly 70% of the readership is over the age of 35, and more and more young people, especially 80s, gradually get away from the newspapers. In recent years, the newspaper media industry has begun to shift to all-media development in an attempt to redefine the new force of paper media through its own changes, but it has always lacks practical meaning