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依托传播技术的发展,曾经辉煌的电视舆论监督类栏目被逐步弱化,陷入前所未有的困境。2014年浙江卫视推出建设性舆论监督栏目《今日聚焦》,凭借着不同于以往舆论监督类节目的独特理念,创新性的操作模式,融合多元力量,带动浙江省各地形成声势浩大的“聚焦”现象,引起了全国业界的广泛关注。本文以《今日聚焦》为例,力图从时代背景、传播价值、理念价值、专业特质等方面,解读“聚焦现象”的成因和内涵,以期为我国传统媒体突破困局,创新舆论监督工作提供有益的探索。
Relying on the development of communication technologies, the once superb section of TV public opinion supervision has gradually been weakened and plunged into an unprecedented predicament. In 2014, Zhejiang Satellite TV launched the “Focus Today” section of constructive public opinion supervision. With unique concepts and innovative operation modes that are different from those of past media monitoring programs, Zhejiang Satellite TV has taken a variety of forces to drive the formation of a massive “focus” “Phenomenon has aroused widespread concern in the industry. Taking ”Focus Today“ as an example, this paper attempts to explain the causes and connotations of ”Focus Phenomenon " from the background of time, value of communication, value of ideas, professional qualities and so on, in the hope of breaking the predicament of our traditional media and innovating the supervision of public opinions Provide useful exploration.