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随着科技的进步,媒介传播技术不断得到发展,我们已经进入数字媒体时代。与此同时,报纸、广播、电视等传统媒体面临生存和发展的考验。手机、互联网等数字媒体的出现使得传统媒体受众数量减少、广告收入下滑。这一现象受到学界和业界的广泛关注,本文在具体实例的基础上,从内容和渠道两个方面,探析在数字媒体时代背景下电视媒体该如何发展。
As technology advances, media technologies continue to evolve, and we have entered the digital media age. At the same time, traditional media such as newspapers, radio and television are facing the test of survival and development. The advent of digital media, such as mobile phones and the Internet, has led to a decrease in the number of traditional media audiences and a decline in advertising revenue. This phenomenon has drawn wide attention from academia and industry. On the basis of concrete examples, this article probes into how the television media should develop under the background of digital media from two aspects of content and channels.