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在进入新世纪之际,我国图书市场的发展出现了许多耐人寻味的深刻变化。最重要的就是随着近年来我国市场特征由“短缺”过渡到“过剩”后,图书市场全面进入买方市场。特別自1998年初开始,我国图书销售总额增幅放缓,图书平均销售册数下降,一些出版社和书店的生产和销售出现下滑趋势,加上改革过程中旧体制的惯性影响,整个图书市场从产品档次、经济规模、技术水平和经营成果等方面呈现出许多不尽人息的局面。
As we enter the new century, there have been many intriguing and profound changes in the development of the book market in our country. The most important thing is that as the market characteristics of our country have shifted from “shortage” to “surplus” in recent years, the book market has entered the buyer’s market in an all-round way. Especially since the beginning of 1998, the total increase of book sales in our country slowed down, the average number of books sold dropped, the production and sales of some publishing houses and bookstores showed a declining trend, and the inertia of the old system in the process of reform, Grade, economic scale, technical level and operating results, showing a lot of endless human relations situation.