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2002年6～8月,汇源果汁在央视招标段以“天气预报中、天气预报翻版、A 特段正一”组合出击,不仅让人记住了“汇源真鲜橙”的名字,其系列果汁饮料更是几度脱销。央视2002年广告招标,食品饮料和药品行业占总招标额的63.9%,其中“大黑马”以果汁和牛奶为先,汇源果汁、顺鑫农业、娃哈哈位居饮料三甲,表明了汇源果汁捍卫果汁第一品牌的决心。果汁市场竞争日益激烈,央视市场研究股份有限公司“全国读者调查”结果显
June to August 2002, Huiyuan Juice bidding segment in CCTV to “weather forecast, the weather forecast piracy, A special segment is a ” combination of attack, not only people remember “Huiyuan really fresh orange ” name, Its series of fruit drinks is out of stock several times. CCTV advertising bidding in 2002, the food and beverage and pharmaceutical industry accounted for 63.9% of the total bidding, of which “Big Black Horse” to juice and milk first, Huiyuan Juice, Shun Xin Agriculture, Wahaha ranked top three drinks, indicating Huiyuan Juice Determined to defend the first brand of juice. Juice market is increasingly competitive, CCTV Market Research Co., Ltd. “National Readers ” results were significantly