广州日报杯全国报纸广告评选结果揭晓不久,又传来消息说,很多广告公司的奖项已被取消,一个共同的原因是:他们的获奖作品都没有在任何媒体公开发布过。也就是说,这些作品都是没有被客户采用的飞机稿。用“飞机稿”来形容没有公开发布的广告作品,是因为这些作品之所以不被客户接受,很大一部分原因是广告人“玩创意”太过,根本不考虑创意的传达效果,只图表现新颖离奇,而使必要的产品信息被吞噬,这种作品很大程度上是创作者用来自娱自乐、自我满足的,就跟打飞机一样,故称“飞机稿”。 Soon after the results of the Guangzhou Daily Newspaper National Newspaper Advertising were announced, news came that many of the advertising company’s awards had been canceled. The one common reason was that none of their winning entries were publicly released in any media. That is to say, these works are all airplane drafts that have not been adopted by customers. The use of “airplane manuscripts” to describe advertisements that are not advertised publicly is because these works are not accepted by the clients. A large part of the reason is that advertisers are too creative to play and do not consider creative effects at all, Novel and bizarre, leaving the necessary product information is swallowed, this work is largely a creator used to entertain, self-satisfaction, just like playing a plane, so called “aircraft draft.”