“大数据时代,人们用它来描述和定义信息爆炸时代产生的海量数据,并命名与之相关的技术发展与创新。”(见百度百科)显然我们正处于这样一个时代。这个时代的来临对企业(包括电视媒体)的影响正逐渐从隐性向显性发展,这个时代的来临正对企业提出了思维变革、商业变革和管理变革上的要求。前不久,美国流媒体视频和光碟租赁服务提供商Netflix制作的《纸牌屋》电视剧在全球范围内受到网民的追捧。其成功正是源于Netflix基于用户喜好的大数据分析和独特的运营模式。Netflix通过分析约3000万用户的 “In the era of big data, people used it to describe and define the massive data generated in the era of information explosion and named the related technology development and innovation.” (See Baidu Encyclopedia) Obviously we are in such an era. The advent of this era on the business (including television media) is gradually from the implicit to the dominant development, the advent of this era is thinking of the business reform, business change and management requirements of change. Not long ago, the “House of Cards” produced by Netflix, a US-based streaming video and disc rental service, was hit by netizens worldwide. Its success stems from Netflix’s big data analytics and unique operating model based on user preferences. Netflix analyzes about 30 million users