旅游商品是旅游收入中的重要组成部分,直接影响着旅游业的经济效益。然而,在云南省,旅游商品生产存在诸多问题,严重阻碍了云南旅游商品的发展。本文通过对云南目前旅游商品供给现状进行分析,提出发展云南旅游商品的开发策略,为云南旅游商品的发展提供理论基础。旅游商品是旅游业的一个重要组成部分,它与旅游吸引物、旅游服务设施、旅游交通共同构成旅游业的四大支柱。目前,云南乃至国内旅游商品开发研究尚处于起步阶段。针对我 Tourism products are an important part of tourism revenue and directly affect the economic benefits of tourism. However, in Yunnan Province, there are many problems in the production of tourism products, which seriously hindered the development of tourism products in Yunnan. This article analyzes the present situation of Yunnan’s tourism products supply and puts forward the development strategy of Yunnan’s tourism products, which provides the theoretical basis for the development of tourism products in Yunnan. Tourism goods is an important part of the tourism industry. Together with tourism attractions, tourist service facilities and tourism and transportation, tourism products constitute the four pillars of tourism. At present, Yunnan and even domestic tourism product development research is still in its infancy. For me