宝洁作为日化行业的一个领导品牌,其品牌经营的一些手段值得国内企业去研究与借鉴。这里主要从“事件营销”的角度来展示宝洁品牌经营的特色。 “肢解”宝洁“学夷之长技以制夷。”宝洁作为日化行业的一个世界性领导品牌,无论是其庞大家族的产品本身,还是其经营思想与策略,都曾是中国企业界、营 As a leading brand of daily chemical industry, P & G is worth some domestic enterprises to study and learn from some of its brand management methods. Here mainly from the “event marketing” point of view to showcase the characteristics of Procter & Gamble brand management. “Procter & Gamble ” Procter & Gamble to learn the bargain. "Procter & Gamble as the daily chemical industry a worldwide leader in brand, whether it is its own huge family of products itself, or its business ideas and tactics, have been Chinese business, camp