在现代市场经济体制下,水彩作品的商品价值被不断地挖掘,经济的激励影响着浙江水彩的发展走向。浙江水彩主动适应市场,创作队伍变得更职业化,审美趣味在保持艺术性的同时强调喜庆、吉利、甜美,选择人们喜闻乐见的内容,根据艺术表现的需要材料和技法不断创新。市场化背景下浙江水彩走向世俗化。 Under the modern market economy system, the commodity value of the watercolor works is continuously excavated, and the economic stimulus influences the development of Zhejiang watercolor. Zhejiang watercolor initiative to adapt to the market, the creative team has become more professional, aesthetic taste while maintaining the artistic emphasis on festive, auspicious, sweet, choose people loved by the content, according to the needs of the performance of the art materials and techniques of continuous innovation. Under the background of marketization, Zhejiang watercolor goes to secularization.