论文部分内容阅读
本文研究了我国家电企业多元化发展战略问题,从实证的角度,对家电企业多元化水平与公司绩效之间的相关性进行了研究。结果显示,企业总体多元化程度与资产回报率、销售利润率和权益回报率的相关系数为负值,与资产负债率之间不存在相关关系,即多元化程度越高的家电企业,其公司的绩效越差。本文提出了我国的家电企业要转换战略思维模式,走以壮大主业、提高核心竞争力为主,适时开展以核心能力为基础的有限相关多元化经营行为的发展路径。
This paper studies the diversified development strategy of China’s household electrical appliance enterprises. From the empirical point of view, this paper studies the correlation between the diversification level of household electrical appliance enterprises and the performance of the company. The results show that the correlation coefficient between the overall diversification of enterprises and return on assets, sales profit rate and return on equity is negative, and there is no correlation between the asset-liability ratio and the diversified degree, namely, the diversified household appliances enterprises and their companies The worse the performance of. This paper put forward that the domestic appliance enterprises in our country should change their strategic mode of thinking, and take the development of expanding the main business and improving the core competitiveness and developing the limited related diversified business activities based on the core competence timely.