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集灵活性、多样性、广阔性等特点于一身的互联网媒介平台与当代中国价值观话语在内涵与特征上关联密切,其跨国性及高自由度既为当代中国价值观的国际传播提供了极好的契机,也加大了当代中国价值观国际传播的外部风险。网络语境下当代中国价值观国际传播创新的实现当从接受主体、传播内容、传播路径的选择以及机制的优化与更新等方面着手,进而不断扩大我国的国际影响力,提高软实力竞争力。
The Internet media platform which integrates such features as flexibility, diversity and expansibility is close to the connotation and characteristics of contemporary Chinese discourse. Its transnationality and high degree of freedom provide an excellent platform for the international spread of contemporary Chinese values Opportunities also increase the external risks of the international spread of contemporary Chinese values. Under the network context, the realization of international transmission and innovation of values in contemporary China begins with the acceptance of the subject, the content of transmission, the choice of transmission route and the optimization and renewal of the mechanism, further expanding our international influence and enhancing the competitiveness of soft power.