论文部分内容阅读
在中国体育报刊一族,《体坛周报》是极富盛名也最受欢迎的一张报纸。今年1月1日本刊创刊号就用整整十个版的篇幅,推出了《<体坛周报>大解密》。这张4开24版的出彩小报,13年前从湖南长沙起家,以5000份发行量起步,不断向外拓展并先后在全国29个大中城市开设分印点,目前已把“市场蛋糕”做到周发行量突破300万份的水平了。作为体坛传媒的骄子,《体坛周报》真“牛”的地方,还在于95%是零售,吸引的全是自掏腰包的体育迷的眼球。《体坛周报》凭什么令人着迷?无疑是凭好看耐读的内容和质量。我以为,正文小5号字、版面并不豪华的《体坛周报》,以湖湘文化独特的视角,颇有理性深度又充满探索激情地追踪报道全球体坛名人生事、热点焦点,孜孜追求用最短小的篇幅推出最上乘的独家新闻、用最洗炼的文字报道最精彩的体育赛事,摒弃文字游戏、无病呻吟、低级趣味和哗众取宠那一套,凭着十年炼成的硬功夫竭诚服务读者,满足了广大体育迷的需求。一位目光挑剔的大学生体育迷就坦
In the Chinese sports newspaper family, “Sports Weekly” is a very famous and most popular newspaper. January 1 this year, the first issue of this issue with a full version of the length of space, launched the “Sports Weekly> big decryption.” This 4 to 24 version of the out of print tabloids, started 13 years ago from Changsha in Hunan Province, with 5,000 circulation started, continue to expand outward and has opened in the country 29 large and medium cities points, has been the “market cake ”Weekly circulation exceeded 3 million copies of the level. As the sports media’s pride, “Sports Weekly” really “cattle ” place, but also that 95% of retail sales, all attracted by the pocketball sports fans eyeballs. “Sports Weekly” Why fascinating? Undoubtedly depends on the read-tolerant content and quality. I think the text of small 5, the layout is not luxurious “Sports Weekly” to the unique perspective of Huxiang Culture, quite rational depth and full of passion to track and trace the world’s sports celebrities, hot focus, diligently pursue The Shortest Sizes Introducing the finest exclusive news, featuring the best sports events in the cleanest language, abandoning word games, groaning, low-interest, and sensationalism, with a decade of hard work dedicated to your readers , To meet the needs of the majority of sports fans. A discerning college sports fan on the tank