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调查研究是新闻工作者的基本功,这是我国传统新闻理论所强调的重要方面。在现代新闻理论中调查研究的重要性更为突出,并有了新的诠释;它不仅应用于新闻业务中,而且在整个传媒产业的运作中加以贯彻。即把它作为传媒产业生存的前提与依据;作为媒介实体不断成长的持续推动力;由于现代市场理论、先进技术手段、现代检测统计方法的加入,它如今已成为一门系统、严谨、实用的实证科学。本刊从本期开始陆续发表中国人民大学舆论研究所喻国明教授的系列讲座,以满足读者对这方面的知识渴求。希望读者读后将信息反馈给我们。编者
Investigation and study are the basic functions of journalists. This is an important aspect emphasized by our traditional news theory. The importance of investigation and research in modern news theory is even more prominent and new. It is not only used in news business but also in the operation of the entire media industry. That is, as a premise and basis for the survival of the media industry; as a continuous driving force for the continuous growth of media entities; and because of modern market theory, advanced technical means and modern testing and statistical methods, it has now become a systematic, rigorous and practical Empirical science. This issue from the beginning of this issue one after another published a series of lectures by Professor Yu Guomeng Institute of Public Opinions of Renmin University in order to meet the reader’s thirst for knowledge in this area. I hope readers read the information back to us. editor