不正当竞争行为,已严重困扰了广告行业,成为市场经济的障碍。目前,广告市场的不正当竞争大体可以归纳五类。一、垄断广告媒体,形成独占地位目前,几乎每一个媒体都有行政主管,大众媒体从事广告业务后,电视、广播和报纸、期刊版面的所有权,实际已为新闻单位所有。用于户外广告载体的城市空间和公用设施也成为城管、交通等部门创收的独占资源。在我国广告实行“代理制”的进程中,一些大众媒体和城管与交通等部门派生自己的广告公司。新闻单位既负责编排 Unfair competition has seriously plagued the advertising industry and has become an obstacle to the market economy. At present, the unfair competition in the advertising market can be roughly classified into five categories. 1. Monopolize the advertising media to form an exclusive status At present, almost every media has its own administrative director. After the mass media has engaged in advertising, ownership of television, radio, newspapers, and periodical pages has actually been owned by news organizations. The urban space and public facilities used for outdoor advertising carriers have also become the exclusive resources for urban management, transportation and other sectors. In the process of implementing the “agent system” for advertising in China, some mass media and urban management and transportation departments derive their own advertising companies. News units are responsible for choreographing