“节日营销不是简单的跟风打折,而是一场整合战役。对于开展节日大促销的企业来说,只有准备充足,把握营销要点,才不至于赔本赚吆喝。”无论是中国传统节日春节、元宵节、端午节、中秋节,还是近几年在中国火热起来的情人节、愚人节、圣诞节,抑或国人“自创”的光棍节等等,各种节日接踵而来,几乎天天都在过节。对各大商家来说,这无疑为其开展营销提供了最好的时机。在各大互联网企业的推波助澜下,节日营销也越来越受到人们关注。当节日被赋予“消 ”Festival marketing is not a simple discount with the wind, but a campaign integration .For large enterprises to carry out the holiday festival, only sufficient preparation, grasp the main points of marketing, will not lose money. “ Whether it is the traditional Chinese New Year , The Lantern Festival, the Dragon Boat Festival, the Mid-Autumn Festival, or in recent years, fiery up in China Valentine’s Day, April Fool’s Day, Christmas, or the Chinese ”homemade“ Singles Day, etc., the festivals come one after another, almost Every day is a holiday. For the major businesses, this undoubtedly provides the best time for marketing. Fueled by the major Internet companies, festival marketing is also attracting more and more attention. When the festival is given ”elimination