在跨文化交流中,由于地缘割裂导致文化交际活动缺失、文化背景不同导致文化理解困难、对于文化误读缺乏重视、媒体传播的局限性等原因,对“一带一路”战略的文化误读现象较为突出。因此,应从以下几方面着力解决这一问题:加强对文化误读现象的重视;对文化误读现象进行有效澄清;加强文化交流,促进文化互通;把控媒体传播内容,呈现多元文化。 In the cross-cultural exchange, cultural misunderstanding of the “Belt and Road” strategy has taken place due to factors such as lack of cultural and communication activities due to geographical fragmentation, cultural difficulties caused by differences in cultural backgrounds, lack of emphasis on cultural misreading, and limitations on media dissemination The phenomenon is more prominent. Therefore, this problem should be solved in the following aspects: strengthening the emphasis on the phenomenon of cultural misreading; effectively clarifying the phenomenon of cultural misreading; strengthening cultural exchanges and promoting intercultural communication; and controlling the media to spread the content and present a pluralistic culture.