用“喧嚣”二字来形容内衣行业,是再恰当不过的了。4年时间,一个在保暖内衣行业竞争初次白热化阶段“铤而走险”上市的品牌,一个一直低调的品牌,冲出数百个大大小小竞争品牌的重围,跻身行业销售量、销售额排行榜前三甲,创造了一个季节性产品的营销范例,它就是青岛的暖倍儿。——采访背景 With “noisy ” word to describe the underwear industry, is no longer appropriate. 4 years, a thermal underwear industry competition in the first phase of white-hot stage “desperate to ” listed on the market, a has been a low profile brand, out of hundreds of large and small competitors resurface, among the industry sales, sales rankings The top three, creating a marketing example of seasonal products, it is warming in children in Qingdao. Interview background