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提起彩电市场,近几个月来可谓是热闹非凡,先是国内彩电行业龙头老大长虹电器公司作出惊人之举:从3月26日起,在全国范围内降低43厘米至74厘米规格长虹彩电的售价,降幅为8%—18%,单机降价额为100～850元。一石激起千层浪,长虹大幅度降价的举动立即引起社会各界尤其是家电行业的巨大反响。紧随其后的是 TCL公司,该公司宣布对社会实施“拥抱春天”大让利行动,每台彩电降价幅度为
The color TV market has been buzzing in recent months. Changhong Electronics Co., Ltd., the leader of the color TV industry in China, has made a staggering move. From March 26 onwards, it will reduce the sales of Changhong TVs from 43 cm to 74 cm in size nationwide. The price is reduced by 8% to 18%, and the single price reduction is 100 to 850 yuan. One stone provoked thousands of layers of waves, and Changhong’s dramatic price cuts immediately triggered tremendous repercussions from all walks of life, especially the home appliance industry. This is closely followed by TCL Corporation, which announced the implementation of the “Spring Embrace” campaign in the community. The price cut per color TV is