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在美国,每个家庭都有电冰箱,这已是持续了近两代人的事了。电冰箱是一个高度成熟的产品,面对各种不同品牌的激烈竞争,它却很难增长,利润偏低。美国的电冰箱厂商们对此束手无策。而日本人却以异军突起之势,对这一令人沮丧的市场境况作出了反应。沉寂已久的电冰箱市场终于出现了一丝曙光。日本人究竟有何举措?原来,他们开发生产出一种微型电冰箱,其存储空间只有1.5～2立方英尺,冷冻室只有0.16～0.2立方英尺。它的外形尺寸,大
In the United States, every family has a refrigerator, which has lasted for nearly two generations. Refrigerator is a highly mature product. It is difficult to grow in the face of fierce competition from various brands and the profit is low. U.S. refrigerator manufacturers do nothing about this. The Japanese have reacted to this frustrating market situation with a sudden rise. The long-awaited refrigerator market has finally seen a glimmer of hope. What exactly did the Japanese do? Originally, they developed and produced a miniature refrigerator with a storage space of only 1.5 to 2 cubic feet and a freezer compartment of only 0.16 to 0.2 cubic feet. Its size, large