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随着中国社会的转型和发展,道德风险已逐步渗透到日常社会生活中。建构全面健康的道德风险认知至关重要。本文主要以近年来的助人事件为例,简要介绍了道德风险认知建构的背景,着重总结了建构的三种机制及不同效果:媒体放大、政府协调和公众参与。媒体既能唤醒及加深认知也能误导认知;政府主要通过号召动员和制度保障发挥重要的指导和宏观调控作用;公众则通过意见表达和实践矫正完善和修正认知。
With the transformation and development of Chinese society, moral hazard has gradually infiltrated into daily social life. Building a comprehensive and healthy awareness of moral hazard is of paramount importance. In this paper, we mainly take the assistance events in recent years as an example to briefly introduce the background of moral hazard perception construction, and mainly summarize the three mechanisms of construction and different effects: media amplification, government coordination and public participation. The media not only awakens and deepens the cognition but also misleads the cognition. The government plays an important role of guidance and macro-control through mobilization of call and system guarantee. The public rectifies and corrects the cognition through the expression of opinions and practice.