作为媒介生态环境要素之一的竞争环境是影响媒体发展的重要因素,在传媒业最发达的美国,广电媒体在商业化占据主导地位的体制的指导下,通过节目竞争获得高收视率成为赢利的最佳途径。从对内容等竞争方式的分析入手,能较好地解读美国媒介竞争的总体态势。 Competitive environment as one of the elements of media ecology is an important factor affecting the development of the media. In the most developed American media industry, under the guidance of a system dominated by commercialization, radio and television media have gained high ratings through competition in programs and become profitable The best way. Beginning with an analysis of content and other competition methods, we can better understand the general trend of media competition in the United States.