IP(Intellectual Property)近一两年来已成为影视行业的热词,这与媒介融合时代电影内容生产形式的转变密不可分。IP不仅可以快速聚拢核心用户,而且能基于核心用户群影响更广泛人群,降低大众的选择成本,因而在当下优秀电影原创剧本匮乏的背景下,成为很多电影投资者在电影核心内容生产中的选择。本文的研究视角是从电影票房的文本分析人手,探究目前 IP (Intellectual Property) has become a hot word in film and television industry in the past year or two, which is closely related to the transformation of the form of film content production in the era of media convergence. IP can not only quickly gather the core users, but also based on the core user base to affect the wider population and reduce the cost of public choice, and thus the current lack of excellent original film screenplay background, many movie investors in the production of the core content of the movie choice . The research perspective of this essay is to analyze the manpower from the text of the movie box office and explore the present