不少细心人会发现,当他们隔一段时间,再看看某种报刊杂志时,就会发现一些曾经火热的广告宣传居然难觅踪影了;或是按照广告上的联系电话打过去,不是空号就是停机。大浪淘沙,那些企业倒闭了。但也总有一些企业能十年如一日地持续经营,是什么成就了这些“不倒翁”呢?让我们走近其中的一个“不 Many attentive people will find that when they look at certain newspapers and magazines from time to time, they will find that some of the ever-hot advertising campaigns have been difficult to trace; or according to the contact phone on the ad, it is not empty. The number is down. Ebb Tide, those businesses have closed down. But there are always some companies that can continue to operate for a decade and a half. What has made these ”tumblers“? Let us approach one of them.”