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家电普及期彻底结束、政府补贴太宣告退出,大经济环境增速减缓,迫使家电行业进入“寒冬”。尤其对于空调行业来说更是如此,大环境的劣势,业内持续纷争的价格战、横行的“僵尸”空调,给这个前几年大红大紫的行业抹上了一层阴霾。2015年,受宏观经济发展放缓、房地产市场波动及客观天气等因素的影响,中国空调市场整体表现低迷。2015年额量双降价格战扼杀行业升级据奥维云网推总数据显示,2015年空调销零售量
Appliance popularization period completely over, government subsidies too declared to withdraw, the economic environment slowed down, forcing the appliance industry into winter. Especially for the air-conditioning industry is even more so, the disadvantages of the environment, the industry continues to struggle with the price war, rampant “zombie ” air conditioning, to the malady of a few years ago the industry cast a layer of haze. In 2015, due to the slowdown in macroeconomic development, real estate market fluctuations and objective weather, the overall performance of the air conditioner market in China was sluggish. 2015 double-price volume war ended strangulation industry upgrade According to Orville cloud push the total data show that in 2015 air-conditioning sales volume