“互联网+”的概念开始渗透到运动健身领域,燃健身、全城热炼、小熊快跑等一批打通线上线下资源,通过按次、按月计费的健身App如雨后春笋般涌现。虽然“互联网+健身”屡受资本青睐,但其对线下场馆和教练资源依赖性较强,不仅难以摆脱烧钱命运,未来还可能面临用户回流线下健身房的难题。健身O2O打破了传统健身房预付年卡的消费模式,让更多的人愿意走进健身房去尝试健身。传统健身房多是以办理年卡的形式招收会员,高昂的前期成 “Internet + ” concept began to infiltrate into the field of sports and fitness, burning fitness, the city hot, fast running and a number of Cubs get online and offline resources, through the click, monthly billing fitness App has sprung up . Although “Internet + Fitness ” has repeatedly favored by the capital, but its dependence on the offline venues and coaches resources, not only difficult to get rid of the fate of burning money, the future may face user back to the gym under the line problem. Fitness O2O broke the traditional gym prepaid card spending patterns, so that more people are willing to go to the gym to try fitness. Traditional gym is mostly in the form of annual card enrollment membership, high pre-into