市场机遇:POP 俗称店内海报,分气氛类和促销类。主要作用是烘托卖场气氛,刺激顾客的购买冲动。目前,国内 POP 应用非常落后,黄纸红字,红纸黑字的“大促销”、“新品上市”、“特价优惠”等歪七扭八的海报随处可见。比较精美的海报一般都由专业美工一笔一划精心绘制。小设备做不了、大设备又不屑做,传统的设计软件操作复杂,不易掌握,而且现有设备的彩色输出成本很高。英思公司敏锐的抓住这一商机,设计生产了适合中国国情的汉字海报系统,从设 Market opportunities: POP commonly known as the store posters, sub-atmosphere and promotional categories. The main role is to contrast the store atmosphere, to stimulate the customer’s purchase impulse. At present, the domestic POP application is very backward, yellow paper red words, red and black on the word “big promotion ”, “new listing ”, “special offers ” crooked seven posters can be seen everywhere. The more beautiful posters are generally drawn by professional artists. Can not do small equipment, large equipment and disdain to do, the traditional design software complex operation, not easy to grasp, and the existing equipment, the high cost of color output. Ying Si company keen to seize this opportunity to design and production of Chinese characters poster system suitable for China’s national conditions