“播出季”是源自美国颇为流行的电视编排方式,是指电视播出机构根据收视市场观众收视习惯呈现出的季节性变化而对频道节目配置、播出安排所进行的应对性调整。“播出季”对于中国电视传媒来说还处于探索发展中。在传播规律和市场规律双重作用下,电视频道按“季”编排、节目按“季”生产、播出和销售,将成为中国电视发展创新的一个方向。 “Broadcasting Season ” is a television program that is popular in the United States. It refers to the response to the arrangement and broadcasting of the channel programs by the television broadcaster based on the seasonal changes of audience viewing habits in the viewing market Sexual adjustment. “Broadcast season ” is still in the exploration and development for the Chinese television media. In the dual role of the law of communication and the market, the television channels are arranged and the programs are produced, broadcasted and sold according to “Season” and the program will become a direction of development and innovation of Chinese TV.