近年来,随着人们生活水平的不断提高,人们的消费观念也随之发生了变化:崇尚生态、文化和绿色消费。本文以乐土生态园为研究背景,通过PEST分析和SWOT分析等理论,从企业宏观环境和企业内部几个方面对乐土生态园的战略环境进行分析,并进一步通过SWOT矩阵分析和内、外部因素评价矩阵量化打分,得出了SO战略。最后结合乐土生态园的实际情况,为企业选择了差异化的竞争战略。 In recent years, with the continuous improvement of people’s living standards, people’s consumption concepts have also changed: advocating ecology, culture and green consumption. Taking the paradise ecological park as the research background and PEST analysis and SWOT analysis theory, this article analyzes the strategic environment of the paradise eco-park from the macroscopic environment and internal aspects of the enterprise, and further through SWOT matrix analysis and internal and external factors evaluation Matrix quantization scoring, come to SO strategy. Finally, according to the actual situation of paradise eco-park, choose a differentiated competitive strategy for enterprises.