有人说,“承诺,大大的承诺,是广告的灵魂”。把它延伸开来,我们可以说,“承诺,大大的承诺,是营销的真谛。”一个承诺营销的时代即将到来。所谓承诺营销,是通过承诺调查,确定承诺点,并通过各种途径有效地对外传达,然后围绕承诺点,配置企业的各种营销资源,建立、完善顾客价值创造系统,促成承诺的兑现,实现全面顾客满意。在此基础上,提出更高的承诺,形成一种良性循环,不断提高顾客满意度和企业差别化竞争优势的 Some people say that “promise, great promise is the soul of advertising.” To extend it, we can say, “Commitment, great promise, is the true meaning of marketing.” An era of promised marketing is coming. The so-called commitment marketing is through commitment surveys, determination of commitment points, and effective communication through various channels. Then around the commitment point, the company allocates various marketing resources of the company, establishes and perfects the customer value creation system, and realizes the fulfillment of promises. Total customer satisfaction. On this basis, a higher commitment is put forward to form a virtuous circle, and continuously improve customer satisfaction and differentiated competitive advantage of the company.