随着电子商务的发展,艺术品在网上的交易规模上也不断扩大,艺术品的网络营销也受到大家的关注,本文以艺术品网络营销的基本概念作为出发点,运用SWOT分析法对艺术品的电子商务模式下的优势、劣势、机会、威胁进行分析,并得出艺术品在网络营销中的解决对策。 With the development of e-commerce, the amount of artwork on the Internet has also been expanding, and the marketing of artwork has also drawn the attention of everyone. In this paper, the basic concept of artwork online marketing is taken as the starting point. By using SWOT analysis, The advantages, disadvantages, opportunities and threats under the mode of e-commerce are analyzed, and the solutions of artwork in internet marketing are given.