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终端营销是整个营销过程中极为关键的环节。研究表明,消费者71%的购买冲动是在终端形成的,不管厂家之前做了多大努力,譬如提高研发预算、大做广告、降价促销等等,如果终端销售没有控制好,前面的投入也只能是“竹篮打水一场空”。因此,决战终端已经成为众多厂商的营销准则和竞争手段。一般来说,消费者对产品、品牌的忠诚度并不十分牢靠,他们极有可能因为多花一毛钱(价格问题)或多跑100
Terminal marketing is an extremely crucial part of the marketing process. Research shows that 71% of consumers purchase impulse is formed in the terminal, no matter how much effort manufacturers have made before, such as increasing R & D budget, big advertising, price promotions, etc., if the terminal sales are not controlled, the previous input only Can be “bamboo basket water a void.” Therefore, the decisive battle terminal has become the marketing guidelines for many manufacturers and competitive means. Generally speaking, consumers are not loyal to their products and brands. They are most likely to spend more than a dime (price issue) or more than 100