在“三网融合”的形势下,新业务的开发和商业模式的设计将成为“三网融合”成败的关键,也是广电和电信在竞争中胜出的突破口。在已然处于劣势的情况下,广电必须创新发展业态,在业务的融合和竞争中创造出属于自己核心竞争力。文章通过构建数理模型,提出了在“三网融合”的背景下,广电的竞争策略。 Under the situation of “triple play”, the development of new business and the design of business mode will become the key to the success or failure of “triple play” and a breakthrough in the competition between radio and television and telecommunications. In a situation that is already at a disadvantage, radio and television must innovate and develop formats to create their own core competitiveness in the business integration and competition. By constructing the mathematical model, the article puts forward the competitive strategy of radio and television in the context of “triple play ”.