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随着3G网络技术的飞速发展,信息接收终端的难题迎刃而解。人们生活应用中充斥着3G网络技术带来的便利,电子纸技术也与之紧密联合,全民迎来了网络微时代。微时代简单来说就是以微博作为传播媒介代表,利用简单精悍的文字表达作者的意思,传播时代的特征。随着微博等传播媒介的盛行,微时代的全面到来,互联网带来的新媒体给传统媒体带来了巨大的冲击和挑战,也给传统媒体传播者带来了问题。因此,在第三代信息通讯技术日益发展的今天,面对微博博客的风行,传统媒体要想继续保持以往的生命力就必须寻求新的方法、新的出路,来增强自身的传播力,扩大传播影响力。本文首先对传统媒体的现状进行简单分析,指出其在微时代下所遇到的挑战,再逐步分析如何扩大传统媒体的影响力和传播力道。
With the rapid development of 3G network technology, the problem of information receiving terminal is solved. People’s lives are full of applications brought about by the convenience of 3G network technology, electronic paper technology is also closely linked, the usher in the era of micro-network. Micro era is simply microblogging as a representative of the media, the use of simple and effective text to express the author’s meaning, spread the characteristics of the times. With the popularity of microblogging and other media, the new media brought by the Internet has brought tremendous impact and challenge to the traditional media as well as brought the problems to the traditional media communicators. Therefore, when the third generation of information and communication technology is developing day by day, facing the popularity of microblogging blogs, traditional media must find new ways and new ways to maintain its past vitality. Spread influence. This article first analyzes the current situation of traditional media briefly, points out the challenges it encounters in the era of micro-times, and then analyzes step by step how to expand the influence and spread of traditional media.