成立于1968年的艺术品折扣连锁店Jerry’s Artarama,目前有15家零售店,并通过电子商务服务全球超过二十万顾客。Jerr y’s Ar tarama的顾客中大部分都是艺术家或者艺术教育者,他们中的很多人都有着独特的性格。他们对艺术作品极度狂热,迫切想要通过参加艺术社区结识其他艺术家,而且他们往往对自己喜欢的品牌特别忠诚。这些特征正好很好地解释了为什么Jerry’s Artarama的团队大量利用包罗公司博客、Facebook、 Founded in 1968, Jerry’s Artarama, a discount art store, currently has 15 retail outlets and serves over 200,000 customers worldwide via e-commerce. Most of Jerr y’s ArTarama’s customers are artists or art educators, many of whom have unique personalities. They are extremely fanatical about the work of art, desperately wanting to get to know other artists by participating in the art community, and often they are particularly loyal to the brands they love. These features are just a good explanation of why Jerry’s Artarama’s team makes extensive use of corporate blogs, Facebook,