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各卫视开年大戏如今越来越强调与电视台自身定位和品牌建设的契合度。“开年大戏”的概念首先由央视提出。据央视文艺中心影视部主任汪国辉介绍,央视有明确的开年大戏意识,应该是从1999年播出《雍
All the TV operas are now more and more emphasized with the television station’s own positioning and brand building fit. “New Year’s Day ” concept first proposed by the CCTV. According to Wang Guohui, director of the CCTV Film and Television Center’s film and television department, CCTV has a clear awareness of the opening of the New Year. It is time to broadcast "Yong