论文部分内容阅读
随着社会经济的不断发展,人们的审美水平得到了进一步的提高,对包装设计的要求也逐渐升高。在现阶段,西方包装设计风格占领市场主导地位,导致我国包装设计逐渐西化,诸多设计师盲目借鉴西方设计,促使我国包装设计中的传统文化特色日益消失。基于此,本文主要立足于中国传统文化角度,从传统文化元素的内涵、题材、形式等方面出发,阐述其与现代包装设计的关系,并为现代包装设计的创新提供全新的思路,拓宽其发展空间。
With the continuous development of social economy, people’s aesthetic level has been further improved, and the requirements for packaging design are also gradually increasing. At this stage, Western packaging design style dominated the market, led to the gradual Westernization of our packaging design, many designers blindly learn from Western design, promote the traditional Chinese cultural characteristics of packaging design is disappearing. Based on this, this article mainly bases on the traditional Chinese culture perspective, elaborates its relationship with modern packaging design from the aspects of connotation, theme and form of traditional culture elements, and provides new ideas and broadens its development for modern packaging design innovation space.