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在媒介融合时代,中国电视媒体国际传播迎来了全球一体化进程加快、中国经济地位提升和综合国力增强、其他国家迫切希望了解中国的机遇,同时也面临着新兴媒体冲击、媒体竞争加剧等挑战。蓝海电视台凭借游离于国营体制之外的民营身份、整合全球资源的生产机制和独特叙事策略,以及多平台内容分发模式,参与到境外主流媒体与新媒体的传播系统和用户生活中,成为中国最具影响力的民营国际传播媒体之一。本文研究了在媒介融合背景下,蓝海电视台是如何开展国际传播的,以期为更多中国民营国际传播媒体“走出去”提供借鉴和参考。
In the era of media convergence, the international spread of Chinese television media ushered in the acceleration of the process of global integration, the enhancement of China’s economic status and the enhancement of overall national strength. Other countries are eager to understand China’s opportunities as well as the challenges of emerging media and media competition. . With its non-state-run private status, integrated production mechanism and unique narrative strategy of global resources, and multi-platform content distribution model, Blue Horizon has become the most influential Chinese media and media outlet in the mainstream and new media overseas. One of the most influential private international media. This paper studies how Blue Ocean Television launched its international communications in the context of media convergence with a view to providing references for more Chinese private media to go global.