论文部分内容阅读
广告或公关活动,是树立企业形象,提高企业知名度,拓展市场的重要手段。然而,只有创意新颖,别出心裁,方可“惊世骇俗”,引人入胜。 故弄玄虚,巧留“空白” 40年代,我国广东佛山有位药厂老板梁培基,为了宣传特制良药发冷丸,派人在佛山周围四乡八邻的墙壁上,用1.5米见方的大字书写“梁培基发冷”5个大字。“发冷”在当地口语中即神经病的意思。人们真以为他有点神经病了,私下交头接耳、议论纷纷。过了一个星期,他才派人在“梁培基发冷”后面加了一个“丸”
Advertising or public relations activities are important means to establish a corporate image, increase company awareness, and expand the market. However, only innovative ideas and ingenuity can make people “thrilling and entertaining.” In the 40s, Liang Peiji, a pharmaceutical factory owner in Foshan, Guangdong Province, China, sent a person to write on the walls of the four-neighborhood neighborhood of Foshan, in a four-meter-long neighborhood of Foshan, to write Liang Peiji. “Cold” 5 characters. “Cool” is the meaning of neuropathy in local spoken language. People really thought he was a bit neurotic and whispered and talked in private. After a week, he sent someone to add a “pill” after Liang Peiji’s chill.