随着互联网的迅速发展,新媒体作为媒体的信息服务功能具有先天的技术优势。准确把握新媒体环境下高校文化的传播、树立文化自信、自强意识,是当前高校需要解决的重要问题,同时新媒体技术对于高校文化传承中的预见性、时效性、自觉性的创新提供了有效的途径。 With the rapid development of the Internet, the new media has innate technological advantages as a media information service function. Accurately grasping the dissemination of college culture under the new media environment and establishing the cultural self-confidence and self-reliance consciousness are the important problems that need to be solved in colleges and universities at the same time, and the new media technology has provided effective and predictable, timely and conscientious innovations in the cultural heritage of colleges and universities Way.