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美国城市学专家凯文·林奇最早指出:“城市形象是对城市的主观印象,是通过大众传媒、个人经历、人际传播、记忆以及环境等因素的共同作用而形成的。”而城市形象宣传片则是传播城市形象的最直接、最重要的方式之一。在2010年美国《福布斯》杂志发布未来10年全球发展最快的城市报告中,成都摘得头筹,这个领跑中国中西部经济发展的城市已经越来越受到全球的关注。成都形象宣传片为成都形象在世界范围内的传播起到了至关重要的作用。而在这些
Kevin Lynch, an expert on urbanism in the United States, first pointed out: “The image of the city is the subjective impression on the city through the joint action of the mass media, personal experiences, interpersonal communication, memory and the environment.” " Video is to promote the image of the city’s most direct and one of the most important way. In 2010, when Forbes magazine released the world’s fastest-growing city report in the next 10 years, Chengdu won the first place. The city that has taken the lead in economic development in the central and western regions of China has drawn more and more global attention. Chengdu image promotional video for the dissemination of the image of Chengdu in the world has played a crucial role. And in these