面对融合时代,广电企业要完成向“媒体通信运营商”的演进,首先要做好网络的转变,其次是角色的转变。这中间的重中之重是要用业务中心取代客服中心,打造完整的媒体通信运营商业务系统。 Faced with the era of integration, radio and television enterprises to complete the evolution of “media communications operators ”, we must first make the network changes, followed by the role of change. The most important thing in the middle is to replace the customer service center with a business center and create a complete media and communication operator business system.