中国茶叶一直处于品类主导市场的竞争格局,大多数茶企业缺乏建立强势品牌的意愿,竹叶青先发制人,凭借对四川省内知名品类竹叶青茶的资源独占和源产地优势,迅速占领了市场细分的蓝海。“竹叶青”品牌化运作以来,就致力于从产品品质入手,打造强势品牌文化,赋予巅峰的情感价值。以“远交近功”的营销事件占位高端,通过打造论道生活馆等营销模式的升级,不断强化 China’s tea has always been in the competitive pattern of the dominant category market. Most tea companies lack the will to establish a strong brand. Zhu Yeqing preemptively inflicted a preemptive attack on the blue sea in the market segment by virtue of the resource monopoly of Zhuye Green Tea, a well-known category in Sichuan Province, and the advantages of the source region. . Since the “Bamboo Yeqing” brand operation, it has been committed to starting from product quality, creating a strong brand culture, and giving top emotional value. The high-end marketing events with “off-going near work” are continuously enhanced through the creation of marketing models such as the On-the-Spot Living Pavilion.